01
How long a test has to run before you can believe it
Sample size, duration, cycle effects, and what it really costs to call a winner a week too early.
Research6 min read
Scott Zetlan
Online since 2000, Scott is a veteran of the online marketing world. Scott got started with an idea and only $200. This grew into a 7 figure business in the health space in under a year. Growing a business this quickly required becoming an expert in:
- Media Buying Across All Platforms
- Writing Copy That Coverts To Cold Traffic
- Testing and Optimization.
Through all of this experience…
The number one leverage point in all his businesses was optimization.
Use the same traffic.. the same resources and optimize it to make more money. Nothing produces more R.O.I than optimization done right.
Scott set out to build the perfect tool. A tool that harnessed the power of this new testing method.
Now, it’s available to businesses that want to change the world.
“A true game changer.”
Latest by this author
02
Reading attribution without fooling yourself
Where common attribution models disagree, why they disagree, and which one to trust for which decision.
Guide2 min read
03
A hierarchy for deciding what to test first
Ranking ideas by reach, effort, and how much they actually change the decision a visitor is making.
Framework1 min read
04
A 32% lift from elements that lost on their own
What happened when a page that had already failed three A/B tests was tested as combinations instead.
Case Study1 min read
05
Choosing the one metric a test is allowed to move
A primary measure, defined before launch, is what stops a test from being reinterpreted after the fact.
Framework1 min read
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